Avail

May 2019 - Aug 2021

Skills used: Product design, UI/UX, Branding, Product management, User Research, Marketing, Team managment | URL: availcarsharing.com

Avail about us page

My first major project at Avail was to design the About Us page. As a subsidiary of Allstate, one of the challenges with the About Us page and the brand, in general, was how to humanize it. We wanted Avail to feel like a welcoming and scrappy startup. One of the ways we achieved this was by including pictures of our lot staff and photos taking by our users. The center design was eventually chosen after we A/B tested the three. We found that that design felt both the most welcome and informative to the user.



Flare landing page

Flare is a secondary program within Avail that was created as a way for Allstate insurance users to be quickly given replacement cars. At the same time, their vehicle is being repaired after an accident. To be able to quickly test the hypothesis that this would be a better system than the current one used by Allstate, I was tasked with making a simple, yet beautiful landing page that succinctly explained the concept and allowed users to book their replacement car all in one page.