In July 2017 I was brought on as the first full-time designer at Lime(then Limebike). I led design for rider experience. I designed the entire flow and integration of Lime-E(electric bike), and Lime-S (electric scooters), wallet, Parked or Not, map and menu redesign, and most recently LimePods. My approach to design has evolved as I have grown with Lime. Several things have remained the same since my very first day, a strong commitment to always advocate for the user, maintaining a healthy relationship with product and engineering, and always speaking my mind.

In August 2018 the mapview and menu designs were updated to simplify the user experience. The new design takes a minimalistic approach that allows for better screen usage and focuses on content. The gray-scaled map enables pins and zones to be more easily noticeable. Removing the navigation bar in the map view enables the map to take up the entire screen. The large titles used in menus push the content down the screen allowing for easier accessibility as phone designs continue to become larger and more elongated.

It was essential from the very beginning to keep the user experience as streamlined as possible. The first thing a user will see when initially using your app is almost always some sort of login/sign up flow. It's vital that this experience is as streamlined and painless as possible. The user should only be asked for the minimum necessary to get them onboarded. Anything else could leave a bad impression on them.

Many Lime riders are unaware that it is illegal in many areas we operate to use a scooter while intoxicated. I was tasked with figuring out how we can adequately educate our riders, and at the same time meet our legal requirements. It was crucial that in whatever way we tried to go about this issue that it remained on brand and did not feel like the rider was being scolded by a parent but rather being educated by a good friend.